On Friday, Verizon Wireless announced pricing plan restructuring that would reduce the cost of voice usage. AT&T Wireless quickly followed suit and unveiled their updated cell phone plans as well. Today is the day that those changes go into effect.
While both carriers announced these changes as efforts to simplify plans, the real truth behind the story is that the profits are in the data: Verizon’s revenue is now up 24% (they reported $15.8 billion in Q309), with 17% coming from data services.
I think that there is still a long way to go before it gets to a point where picking a cell phone plan is simple, even after these various many attempts by the carriers in 2009. There are still way too many plan combination.
This is our best attempt to simplify all of the plan combination and it was painful, but here it is, The Ultimate Cell Phone Plans Comparison:
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